About Us

A few years ago, when my daughters wanted to start an an apparel brand for athletic girls, I honestly couldn’t think of a better use for my 20 years of experience in the fashion industry. My girls are athletes, and sports have informed who they are from a young age. Yet, I was frustrated that there weren’t any athletic clothes specifically designed for girls’ bodies that looked feminine and fit well. 

From the sports they play to the music they listen to; my girls are very different from each other. But their hearts and spirits are the same. They are confident, determined competitors who aren’t content to passively stand on the sidelines. They need to be in the game. My daughters and I created Bows + Arrow to embody these qualities. We created it for girls who don’t want to wear boys’ clothes if they want to look athletic. For girls who are focused on performing their best on the field or the court. And for girls who want to be confident and own who they are.

From the start, our inspiration and our creative team has been driven by teenage girls. With my daughters’ guidance, imagination, and veto power, we picked out the fabrics and colors, and sketched out the styles they and their friends loved most. Then we crafted a fit for each item that helps teenage girls feel like themselves at practice, during a game, and in life. Through Bows & Arrow, our girls hope to empower your girls.

—Cathie Shouldis, co-founder, Bows + Arrow